Tips to Create an Effective Social Media Marketing Plan 2020

Social media has become one of the most important platforms to engage with current customers and reach new customers. Having a social media account for your business is essential. Creating a marketing plan to reach your business goals can be challenging. Here are some steps to create an effective social media Marketing Plan.

 

1. Set a Goal

• What do you plan to accomplish

• Quantify your goal. Example: Engage a 15% more a month with current Instagram followers.

• Be clear with what you want to accomplish. No more than 2 sentences.

• Be realistic. Don’t set goals that you know are way to hard to reach.

• Have a set budget of money you are willing to invest.

2. Set Objectives

• Here you are going to be more specific and explain more detailed what your goals are.

• Quantify your objectives. Always talk numbers. Example: Growth of 10K followers UK per day.

• Each objective is one short sentence. DON’T WRITE A PARAGRAPH!

• Use bullet points for each objective.

3. Know your audience

• Who is your primary Audience?

• Who is your secondary Audience?

• Who is your target market?

• What social media platforms do your target audience engages with the most.

4. Strategies and Tactics

• Write down every objective

• Describe how are you going to accomplish each objective

• Use bullet points to explain the strategies and tactics that you are willing to use.

• Be detailed.

• Estimate how much money you need to accomplish those goals.

Your marketing plan should not be longer than one page. After you have created a plan, now you are going to create a calendar or checklist to monitor your posts, and write down the stats and results of your progress. One good free website to get information of social media stats is http://epicfollowers.co.uk/. Other helpful paid measuring tools are Hootsuite, Sprout Social, Buffer, and Simply Measured.

What should my social media calendar have?

1. Create different columns

• Date

• Social Media platform (Twitter, Facebook, Instagram)

• Post/Content

• Engagement (%)

2. Create a whole month in advance.

• Set the pictures you are going to use.

• What are you going to write each day?

• Use inspirational quotes or fun facts.

• Give out incentive prizes to engage with your audience.

• Schedule your posts using Hootsuite or other similar helpful tools.

3. Results

• At the end of each month write the results.

• Where you started and where you finished.

• Page growth (%)

• Engagement (%)

Analyze your data and your posts. See what worked best for you and what did not work. Keep doing what worked for you, and find a way to modify what did not work to make your social media marketing effective.

Leave a Reply

Your email address will not be published. Required fields are marked *

© 2019: Buy Instagram Followers UK, Get free Likes on Instagram from £0.59 | GREEN EYE Theme by: D5 Creation | Powered by: WordPress